The Pricing function:  a pragmatic approach / 
edited by Ivan R. Vernon, Charles W. Lamb, Jr. 
 - Lexington, Mass:  Lexington Books,  1976. 
 - vii, 298 p:  ill ;  24 cm 
<br/><br/><label>ISBN: </label>0669004405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Price policy--Addresses, essays, lectures.