TY  - BOOK
AU  - Tarpey,Lawrence X
AU  - Donnelly,James H
AU  - Peter,J.Paul
TI  - A preface to marketing management
SN  - 0256022070
PY  - 1979///
CY  - Dallas, Texas
PB  - Business Publications Inc.
KW  - Marketing management
N1  - Includes indexes; Bibliography: p. 227-234
ER  -