Tarpey, Lawrence X <br/><br/>
A preface to marketing management 
Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter 
 - Dallas, Texas  Business Publications Inc.  1979 
 - x, 250 p ill 23 cm 
<br/><br/> Includes indexes 
<br/><br/>Bibliography: p. 227-234 
<br/><br/><label>ISBN: </label>0256022070 
<br/><br/><label>LCCN: </label>78-70019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management