A preface to marketing management - Peter, J. Paul; Connelly, James H; Tarpey, Lawrence X. Preface to marketing management (Plano, Texas Business Publications Inc., 1985)
Updated ed. of: A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 1982
Includes indexes
Bibliography: p. 273-281
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Keywords: Marketing -- Management