TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.,Jr
AU  - Tarpey,Lawrence X
TI  - A preface to marketing management
PY  - 1982///
CY  - Plano, Texas
PB  - Business Publications Inc.
KW  - Marketing management
N1  - Rev. ed. of: A preface to marketing management / Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter. 1979; Includes bibliographies and indexes
ER  -