Peter, J. Paul <br/><br/>
A preface to marketing management 
J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey 
 - Rev. ed 
 - Plano, Texas  Business Publications Inc.  1982 
 - xii, 275 p. ill. 23 cm 
<br/><br/> Rev. ed. of: A preface to marketing management / Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter. 1979 
<br/><br/>Includes bibliographies and indexes 
<br/><br/><label>LCCN: </label>81-67966 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management