TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H
AU  - Tarpey,Lawrence X.Preface to marketing management
TI  - A preface to marketing
SN  - 0256060789
PY  - 1988///
CY  - Plano, Texas
PB  - Business Publications Inc.
KW  - Marketing
KW  - Management
ER  -