Peter, J. Paul <br/><br/>
A preface to marketing 
J. Paul Peter, James H. Donnelly 
 - 4th ed. 
 - Plano, Texas  Business Publications Inc.  1988 
 - 320 p. : ill. ; 23 cm 
<br/><br/><label>ISBN: </label>0256060789 
<br/><br/><label>LCCN: </label>87-071348 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management