The Practice of advertising / 
Edited by Norman A. Hart and James O'Connor published on behalf of the CAM Foundation and the Institute of Marketing. 
 - 2nd. edition. 
 - London:  Heinemann,  1983. 
 - 252 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0434907162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Addresses, essays, lectures.