Brannan, Tom. <br/><br/>
A practical guide to integrated marketing communications / 
Tom Brannan. 
 - London :  Kogan Page,  1995. 
 - 143 p. :  ill. ;  23 cm. 
 - Marketing in action series. .
<br/><br/><label>ISBN: </label>0749415207  RM57.57 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.<br/>Sales promotion.<br/>Selling.