Katona, George <br/><br/>
The powerful consumer :  psychological studies of the American economy / 
George Katona 
 - Westport, Conn. :  Greenwood Press,  1977 
 - ix, 276 p. :  ill. ;  24 cm. 
<br/><br/> Reprint of the ed. published by McGraw-Hill, New York.  Includes index. 
<br/><br/>Bibliography: p. 265-271. 
<br/><br/><label>ISBN: </label>0837198127 
<br/><br/><label>LCCN: </label>77-010896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--United States