Schewe, Charles D., 1942- <br/><br/>
The Portable MBA in marketing 
Charles D. Schewe, Alexander Watson Hiam 
 - 2nd ed. 
 - New York  John Wiley & Sons  1998 
 - 497 p. : ill. ;26 cm. 
 - The Portable MBA series .
<br/><br/><label>ISBN: </label>0471193674  RM111.53 
<br/><br/><label>LCCN: </label>97-38520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management