TY  - BOOK
AU  - Newman,Bruce I.
AU  - Sheth,Jagdish N.
TI  - Political marketing: readings and annotated bibliography
SN  - 0877571805
PY  - 1986///
CY  - Chicago
PB  - American Marketing Association
KW  - Campaign management
KW  - Bibliography
KW  - Electioneering
KW  - Marketing
KW  - Bibliograpy
ER  -