Political marketing:  readings and annotated bibliography/ 
Editors Bruce I. Newman, Jagdish N. Sheth. 
 - Chicago:  American Marketing Association,  1986. 
 - 258 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0877571805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management.<br/>Campaign management--Bibliography.<br/>Electioneering.<br/>Electioneering--Bibliography.<br/>Marketing.<br/>Marketing--Bibliograpy.