Jefkins, Frank. <br/><br/>
Planned press and public relations / 
Frank Jefkins. 
 - London :  International Textbook Co.,  1977. 
 - viii,334 p.  ill, 2 forms, ;  24 cm. 
<br/><br/>Include index. 
<br/><br/><label>ISBN: </label>0700202641 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.