Attitude research reaches new heights - American Marketing Association. Committee on Attitude Research; King, Charles W.; Tigert, Douglas J. (Chicago : American Marketing Association, 1971)
Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970
Includes bibliographies
Keywords: Attitude (Psychology) -- Testing -- Congresses; Consumers -- Congresses; Marketing research -- Congresses