Bettinghaus, Erwin P. (Erwin Paul), 1930- <br/><br/>
Persuasive communication 
Erwin P. Bettinghaus, Michael J. Cody 
 - 5th ed. 
 - Orlando, Fla.  Harcourt Brace College Pub.  1994 
 - vii, 406 p.  ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0030553520 
<br/><br/><label>LCCN: </label>93-77630 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)