TY  - BOOK
AU  - Bettinghaus,Erwin P.(Erwin Paul),1930-
TI  - Persuasive communication
SN  - 0030899591
PY  - 1980///
CY  - Rinehart and Winston, New York
PB  - Holt
KW  - Persuasion (Psychology)
N1  - Includes index; Bibliography: p.251-263
ER  -