Bettinghaus, Erwin P. (Erwin Paul), 1930- <br/><br/>
Persuasive communication 
by Erwin P. Bettinghaus 
 - 3d ed 
 - Rinehart and Winston, New York  Holt  1980 
<br/><br/> Includes index 
<br/><br/>Bibliography: p.251-263 
<br/><br/><label>ISBN: </label>0030899591 
<br/><br/><label>LCCN: </label>79-27798 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)