O'Keefe, Daniel J.,  1950- <br/><br/>
Persuasion  theory and research 
/ Daniel J. O'Keefe 
 - Newbury Park  Sage Publications  1990 
 - 270 p. ; 24 cm. 
 - Current communication  vol. 2 .
<br/><br/>Includes bibliographical references (p. 224-255) and indexes. 
<br/><br/><label>ISBN: </label>0803933681 
<br/><br/><label>LCCN: </label>90-030772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)