Perspectives in consumer behavior / 
(edited) by Harold H. Kassarjian and Thomas S. Robertson. 
 - 4th ed. 
 - Englewood Cliffs, N.J :  Prentice-Hall,  1991. 
 - 616 p. :  ill. ;  24 cm. 
<br/><br/> Previously published: Scott, Foresman, 1989 
<br/><br/>includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0136604404  RM123.68 
<br/><br/><label>LCCN: </label>90-40458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.