Young, James R. <br/><br/>
Personal selling :    function, theory, and practice / 
James R. Young, R. Wayne Mondy. 
 - 2nd ed. 
 - Chicago :    Dryden Press,    1982. 
 - 536 p. :    ill. ;    25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0030602912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.