TY - BOOK AU - Katz,Elihu AU - Lazarsfeld,Paul Felix ED - Columbia University. Bureau of Applied Social Research. TI - Personal influence: the part played by people in the flow of mass communications PY - 1955/// CY - New York PB - Free Press KW - Mass media KW - Public opinion N1 - 'A report of the Bureau of Applied Social Research, Columbia University.'; Includes indexes; p. 381-393 ER -