TY  - BOOK
AU  - Armstrong, Derek Lee,
AU  - Yu,Kam Wai
TI  - The persona principle: how to succeed in business with image-marketing
SN  - 0684802686
PY  - 1996///
CY  - New York
PB  - Simon & Schuster
KW  - Success in business
KW  - Corporate image
KW  - Advertising
KW  - Marketing
KW  - Management
KW  - Sales promotion
ER  -