Steiner, Gary Albert, 1931-1966. <br/><br/>
The people look at television  a study of audience attitudes 
by Gary A. Steiner 
 - New York  Alfred A. Knopf  1963 
 - xvii, 422 p. : diagrs. (part col.) tables (part col.), ; 24 cm. 
<br/><br/> 'A report of a study at the Bureau of Applied Social Research, Columbia University.' 
<br/><br/><label>LCCN: </label>63-009124 //r902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting<br/>Television viewers--Attitudes