Jamieson, Kathleen Hall, <br/><br/>
Packaging the presidency:  a history and criticism of presidential campaign advertising / 
Kathleen Hall Jamieson. 
 - Second edition. 
 - New York :  Oxford University Press,  1992. 
 - 546 pages :   illustrations ;   22 cm. 
<br/><br/>references p. 512-535 
<br/><br/><label>ISBN: </label>0195072995  RM57.68 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Presidents--United States--Election.<br/>Advertising, Political--United States.<br/>United States--Politics and government--1945--1989.