TY  - BOOK
AU  - Lovell,Mark
AU  - Potter,Jack
TI  - Assessing the effectiveness of advertising
SN  - 0220697302
PY  - 1975///
CY  - London
PB  - Business Books
KW  - Advertising
KW  - Evaluation
N1  - Includes index and bibliographies : p. 273-275
ER  -