Lovell, Mark <br/><br/>
Assessing the effectiveness of advertising / 
by Mark Lovell and Jack Potter 
 - London :  Business Books,  1975 
 - xvi, 281 p. :  ill. ;  23 cm. 
<br/><br/>Includes index and bibliographies : p. 273-275 
<br/><br/><label>ISBN: </label>0220697302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Evaluation