New products, new markets 
/ Edited by Blair Little 
 - School of Business Administration, University of Western Ontario : London Ont  Research and Publications Division  1973 
 - xi, 88 p.: illus.; 23 cm. 
<br/><br/> Conference held Sept. 11-12, 1972; sponsored by the School of Business Administration, University of Western Ontario. 
<br/><br/><label>LCCN: </label>74-176778 //r86 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Congresses<br/>Marketing--Congresses