Crawford, C. Merle, 1924- <br/><br/>
New products management 
C. Merle Crawford 
 - Homewood, Ill.  R.D. Irwin  1983 
 - xx, 727 p. ill. 24 cm 
 - The Irwin series in marketing .
<br/><br/>Includes index Bibliography: p. 691-709 
<br/><br/><label>LCCN: </label>82-83830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management