TY  - BOOK
AU  - Aliah Hanim Mohd. Salleh
TI  - New product development for consumer service business
PY  - 1995///
CY  - Bangi
PB  - Universiti Kebangsaan Malaysia
KW  - New products
KW  - Consumer education
KW  - Product management
N1  - Thesis (Doctor of Philosophy) - University of Manchester, 1992
ER  -