Aliah Hanim Mohd. Salleh

New product development for consumer service business [microform] / Aliah Hanim Mohd. Salleh - Bangi : Universiti Kebangsaan Malaysia, 1995 - 8 microfisches ; 11 x 15 cm.

Thesis (Doctor of Philosophy) - University of Manchester, 1992


New products
Consumer education
Product management