Gruenwald, George <br/><br/>
New product development  what really works 
George Gruenwald 
 - Lincolnwood, Ill.  NTC Business Books  1985 
 - 414p.: ill.; 25cm. 
<br/><br/><label>ISBN: </label>0844230855 
<br/><br/><label>LCCN: </label>83-71075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Product management