TY  - BOOK
AU  - Thomas,Robert J.
TI  - New product development: managing and forecasting for strategic success
SN  - 0471572268
PY  - 1993///
CY  - New York
PB  - Wiley
KW  - New products
KW  - Management
KW  - Marketing
KW  - Forecasting
N1  - notes p. 319-338
ER  -