Thomas, Robert J. <br/><br/>
New product development  managing and forecasting for strategic success 
Robert J. Thomas 
 - New York  Wiley  1993 
 - 352 p. ; 26 cm. 
 - The Portable MBA series .
<br/><br/>notes p. 319-338 
<br/><br/><label>ISBN: </label>0471572268 
<br/><br/><label>LCCN: </label>93-15395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management<br/>New products--Marketing--Forecasting