TY  - BOOK
AU  - Yovovich,B.G.
TI  - New marketing imperatives: innovative strategies for today's marketing challenges
SN  - 0133110516
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Industrial marketing
KW  - Management
KW  - Total quality management
KW  - Export marketing
ER  -