Yovovich, B. G. <br/><br/>
New marketing imperatives  innovative strategies for today's marketing challenges 
B. G. Yovovich 
 - Englewood Cliffs, N.J.  Prentice-Hall  1995 
 - 248 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>0133110516  RM65.11 
<br/><br/><label>LCCN: </label>95-19407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management<br/>Total quality management<br/>Export marketing--Management