TY  - BOOK
AU  - Tedlow,Richard S.
TI  - New and improved: the story of mass marketing in America 
SN  - 0465050247
PY  - 1990///
CY  - New York
PB  - Basic Books
KW  - Marketing
KW  - United States
KW  - History
KW  - Case studies
N1  - Includes bibliographical references : p. 441-446
ER  -