TY - BOOK AU - Sheth,Jagdish N. AU - TI - Multivariate methods for market and survey research SN - 0877570817 PY - 1977/// CY - Chicago PB - American Marketing Association KW - Marketing research KW - Statistical methods KW - Addresses, essays, lectures KW - Multivariate analysis N1 - 'An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association.'; Includes index; Bibliography: p. 339-378 ER -