Multivariate methods for market and survey research - Sheth, Jagdish N.; American Marketing Association (Chicago American Marketing Association, 1977)
'An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association.'
Includes index
Bibliography: p. 339-378
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Keywords: Marketing research -- Statistical methods -- Addresses, essays, lectures; Multivariate analysis -- Addresses, essays, lectures