Multivariate methods for market and survey research 
edited by Jagdish N. Sheth. 
 - Chicago  American Marketing Association  1977. 
 - ix, 388 pages ;  24 cm. 
<br/><br/> 'An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association.'  Includes index 
<br/><br/>Bibliography: p. 339-378 
<br/><br/><label>ISBN: </label>0877570817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods--Addresses, essays, lectures.<br/>Multivariate analysis--Addresses, essays, lectures.