TY  - BOOK
AU  - Keegan,Warren J.
AU  - Mayer,Charles S.
ED  - Marketing Science Institute.
ED  - American Marketing Association.
TI  - Multinational product management
SN  - 0877570922
PY  - 1977///
CY  - Chicago
PB  - American Marketing Association
KW  - Product management
KW  - Congresses
KW  - Export marketing
N1  - Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association; Includes bibliographical references
ER  -