Multinational product management - Keegan, Warren J.; Mayer, Charles S.; Marketing Science Institute; American Marketing Association (Chicago : American Marketing Association, 1977)
Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association.
Includes bibliographical references.
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Keywords: Product management -- Congresses; Export marketing -- Congresses