Multinational product management / 
edited by Warren J. Keegan and Charles S. Mayer. 
 - Chicago :  American Marketing Association,  1977. 
 - vi, 184 p. ;  23 cm. 
<br/><br/> Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0877570922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management--Congresses.<br/>Export marketing--Congresses