TY  - BOOK
AU  - Green,Paul E.
AU  - Wind,Yoram
TI  - Multiattribute decisions in marketing
SN  - 0030919150
PY  - 1973///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Decision making
KW  - Motivation research (Marketing)
KW  - Marketing research
N1  - Bibliography: p. 374-387
ER  -