Green, Paul E. <br/><br/>
Multiattribute decisions in marketing 
a measurement approach by Paul E. Green and Yoram Wind. With contributions by J. Douglas Carroll. 
 - Hinsdale, Ill.  Dryden Press  1973. 
 - xvii, 396 p.: illus.; 24 cm. 
<br/><br/>Bibliography: p. 374-387. 
<br/><br/><label>ISBN: </label>0030919150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making.<br/>Motivation research (Marketing).<br/>Marketing research.