Ferber, Robert,  1922- <br/><br/>
Motivation and market behavior / 
edited by Robert Ferber and Hugh G. Wales ; prepared under the sponsorship of the American Marketing Association. 
 - Homewood, Ill. :  R. D. Irwin,  1976 
 - 437 pages :  illustration ;  24 cm. 
<br/><br/><label>ISBN: </label>0405080182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing).