TY  - BOOK
AU  - Wademan,Victor
TI  - Money-making advertising: a guide to advertising that sells 
SN  - 0471062766
PY  - 1981///
CY  - New York
PB  - John Wiley & Sons
KW  - Advertising
KW  - Advertising copy
N1  - 'A Ronald Press publication.'; Includes index
ER  -