Merrill, John Calhoun,  1924- <br/><br/>
Modern mass media / 
John C. Merrill, John Lee, Edward Jay Friedlander. 
 - 2nd ed. 
 - New York :  HarperCollins College Publishers,  1994. 
 - xvii, 445 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0673990257  RM98.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.