Westing, J. Howard  1911- <br/><br/>
Modern marketing thought / 
J. Howard Westing, Gerald Albaum. 
 - New York :  MacMillan,  1975. 
 - xiii, 525 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>002426590X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.